Since its introduction in 1960, bubble wrap has been one of the most popular solutions for sending goods around the globe.
IBM’s first mass-produced computers were transported using the thin, strong, and adaptable packaging material, and since then, their history has only been more illustrious.
And the fact is, even the invention’s creator once acknowledged that popping the bubbles was one of his first actions.
Bubble wrap is one of the most essential since Safe Packaging, a market leader in the packaging sector for more than a decade, makes and sells only the best and most efficient packing supplies.
Bubble Wrap Near Me— Common Mistakes Businesses Make with the Product Packaging
Good packaging for products is crucial. All of what you’ve heard thus far is accurate. You could be losing money if your product packaging is not as effective as it could be.
Here are some packaging errors that are causing you to pay additional money, as well as how to fix them, as shared by the UK’s top bubble wrap packaging firm, Safe Packaging, in an effort to make your brand stand out both on and off the shelf.
Ignoring Package Testing
Have you ever purchased a product and discovered it was harmed before you even opened the packaging? Sometimes it’s because the product itself was manufactured incorrectly, and other times it’s because the package didn’t effectively safeguard the contents.
Most likely, you have encountered a package on a supermarket shelf that was harmed by crushing or the climate it was subjected to before reaching the shelf. You might have decided against buying the product altogether because of this. Many organizations incur significant costs as a result of damage caused by inadequate packaging, so it’s critical to reduce the likelihood that it will happen to yours.
Prior to launching your goods on the market, it is crucial to test the packaging after design and manufacturing. Before you introduce a new innovative design, check for shipping robustness, handling, and product protection. Then, make it a practice to repeat these tests periodically to ensure that your product and the packaging it is in are secure for the duration of their useful lives.
Maintaining the status quo, whether you choose to or not, will keep your products moving off the shelves. Not upgrading could have a significant negative impact on revenue growth. To determine whether your packaging satisfies the demands of your target market, keep a close check on consumer purchasing trends at least once a year or once every three months.
You are falling behind the curve if your rivals are improving the usability of their packaging. You would be better prepared when designing a plan for your package design if you conducted more study on your target audience and the consumers who will gain most from your goods.
- Can you raise the industry standard for your product?
- Be very mindful of the hues, forms, and textures you employ in your packaging design. Do they refer to your merchandise?
- Do they have a clear understanding of your market segment and the changing consumer that are inescapably relevant to your brand?
- Do they express and speak to your brand?
Success in brand strategy and packaging design will result from getting alignment in each of these.
Reasons for Buying Bubble Wrap Near Me
There are many advantages to using bubble wrap London, but the following are some of the most significant ones that keep it a popular option among shippers worldwide.
Bubble Wrap Insulation Works Amazing
When it comes to serving its main purpose of keeping goods safe and secure during travel, bubble wrap rolls do an excellent job. Bubble wrap is used by shippers to protect their products especially fragile items during freight travel, which unfortunately frequently involves harsh handling or potholes.
Its air bubbles provide a resilient, flexible cushion providing surprisingly strong impact protection. It may protect items from even serious impact when doubled or tripled up in the shape of layers and paired with a strong cardboard shipping box.
At Safe Packaging, bulk bubble wrap may be purchased at a great deal. Customized air bubble wrap bags from Safe Packaging should also be considered by companies that ship a lot of individual objects. Any way you look at it, bubble wrap is a great deal. Due to the bubble wrap’s low weight, there might be significant financial benefits when it comes to shipping costs.
They are Reusable
Do not discard the bubble wrap once you are finished using it. The majority of the time, bubble wrap can be utilized again unless it has considerable damage.
You can use your bubble wrap repeatedly to safeguard your most expensive items during transportation as long as the majority of the bubbles remain intact. As a result, bubble wrap is a much more environmentally friendly solution than some types of packing bubble wrap that is difficult to reuse. As previously mentioned, it may also result in significant cost savings.
As they are straightforward to put up as a component of ready-to-go return boxes, these are also useful for businesses that allow simple client returns.
Bubble Wraps are Versatile
Almost any kind of small cargo can be protected and insulated by them. Big sheets of material are pliable enough to effectively wrap and protect a variety of irregularly shaped cargo, and they can be easily cut with scissors into practically any pattern you desire. And it has many uses outside of transportation as well. Even during the summer, some people use it to protect their windows. The options are almost endless with a little imagination.
Since it has been around for more than 60 years, bubble wrap has established itself as a top choice among shipping wraps. Simply put, it continues to be excellent for void-fill packaging and damage protection.
This is clearly an increasingly important tool for keeping products more secure than ever as the importance of e-commerce has skyrocketed.
A roll of bubble wrap from Safe Packaging is a prudent investment that will keep your packages intact and secure. Bubble wrap is an effective and affordable way to package your products.
Bubble Wrap Near Me—Using Inappropriate Materials For Product Packaging
A product may occasionally be overlooked if the packaging isn’t excellent. For example, a package designed for easy access that needs the buyer to seal it up but does not come in resealable packaging can be passed up in favour of a competitor’s product that has ease-of-use built-in into the design.
Are you losing customers because of excessive or unneeded packaging for your product? Consider how the customer will be using your product and how you may improve their experience by creating a package that makes it simple for them to obtain and dispose of the goods.
Perhaps you can make your packaged product smaller overall by eliminating any components that are purely optional, making it easier to store. Before deciding on the packing materials you’ll use, do some market analysis. It’s possible that a satisfying packaging experience will improve consumer perception of your brand and goods as well as profitability.
Looking to buy bubble wrap? Get in touch with our Safe Packaging experts today!