Tube Packaging – is a crucial part of every industry. It is a unique industry in itself. There are a plethora of packaging objects out there in the market. They are available in a wide range of shapes, sizes and colours. Each of them serves a unique purpose and is a boon to many business owners. We are now living in a fast-paced world and so people are not ready to spare their time on anything worthless. Many consumers nowadays want everything delivered to their doorstep and hate getting broken or damaged products. They cannot wait another long period of time for their products to get replaced. Moreover, it would also increase the shipping charges you had to pay to offer free shipping for the client. So a weak or inappropriate packaging always poses a problem and additional losses. Above all of that, you will be putting the reputation of your brand at stake.
To avoid all that it would be best if you carefully consider the needs of your business and then decide on the kind of packaging material you will need. If you are considering tube packaging for your business, be glad. You have landed on the right page. You will learn more about this type of packaging and why they are best. So, without any further ado, let’s get started!
Why Should You Consider About Packaging?
It differentiates your brand from your competitors
In the market, there are thousands of products that are striving to get your customers attention. According to statistics, nearly one-third of consumers decide on buying a product solely based on the packaging of the product. Therefore, for your brand to stand out it has to look different from your rivals.
Packaging colours sway consumer purchase habits.
The colours that we use in product packaging play a vital role in consumer buying decisions. According to human psychology, the human brain reacts differently to different colours. Therefore, be wise when choosing colours for your packaging. For example, packaging that is white conveys safety, simplicity and purity. Whereas, the various blue conveys different meanings. A light sky blue conveys an idea of being more playful and dark navy blue gives a more professional look. It is a colour that most people like. But still, don’t just go with the crowd, study your target demographic before you decide on the colour scheme for your product packaging.
Protects your items
Well, the primary function of product packaging is safeguarding the product inside. An item goes through a lot while it is being shipped from the manufacturing facility to the retailer or the customer. They may have to withstand bumpy roads, rough seas and bad climatic conditions. The packaging we choose helps in preventing the damage that would be caused during stacking and shipment. Therefore, it would be best if you can choose a packaging material that is sturdy and reliable. So you can make sure that the items you send function exactly as intended.
Why Is Tube Packaging Always The Best?
As stated at the outset, there are several types of packaging like jar packaging, box packaging and many more. But we’ll consider some of the reasons why tube packaging is the best amongst all of them.
Offers consumer convenience
Considering its shape, tubes are very easy to stow and store. You can store it virtually in any place- be it in a bag, toolbox or cabinet. And then when you choose to use the product, it is very easy to dispense. All you have to do is just flip the top and squeeze it. A consumer can do it just by using one hand.
Offers product integrity
Tube packaging is clean and easy to use. Therefore it is less guesswork for the consumer. In a jar packaging, you would have to insert your fingers inside it, which may result in becoming messy. Unlike these, in tube packaging, you need not have to insert your fingers or utensils. So it makes the work easier for consumers. They need not have to get messy and hence the client can keep the ingredients safe and hygienic.
Protects the active ingredients inside it
If you use protective barrier features like aluminate laminate or ethylene vinyl alcohol (EVOH) you can keep the active ingredients in a product from eating through the packaging materials.
Offers superior package decoration
Tube packaging offers an excellent opportunity to have graphics and labelling on it. You can also use intricate designs on it and hence can be eye-catchy options. As a result, you can stand out on the shelf. This means that you can eliminate the need for a separate label for your product. Hence you can save your time and money as you can print it at the time of manufacturing itself.
Tube packaging is cost-efficient and is simple to manufacture
The manufacturing process of tube packaging is simple. Unlike other packaging solutions, there are no separate considerations for closure components. And you would also not need a separate shelf display box for items that are packed in a tube. So you can save your costs on shipping. As you eliminate the cost of the outer cover, labels and closure components there is no other packaging material that is as cost-efficient as the packaging tubes.
Tube packaging has a wide range of applications
Tubes are a great fit for a wide range of products. Hence, they can be used across many industries and are viable for brands of all types. They are used in diverse places like:
- Personal care items like lubricants and ointments.
- In food items like condiments, pastes and icing.
- Health and beauty products like body lotions and stand-up toothpaste tubes.
- Household items like fillers and adhesives.
- And it is extensively used in the pharmaceutical industry.
Tube packaging is widely used because it is accessible not just to national brands. They are a viable solution for private labels and even store brands. An additional advantage is with the cardboard tube packaging as they are environmentally friendly.
Paper tubes are now used in almost every industry. They are so extensively used that they end up in huge quantities on the landfills after they have served their purpose. This is a major waste of resources and no healthy for our environment. If you are someone who is interested in doing your bit in reducing your carbon footprint and doing something good for your environment, no wonder you will want to reuse your paper tubes.
First of all, let us not forget that you can use paper tubes multiple times for storage and packaging services themselves. But are there any creative ideas after they have served their shelf life? Well, you will be surprised by the time you finish reading this blog. There are a plethora of ways to reuse cardboard tubes. Although we cannot cover everything in just one article, we can consider some of the very useful DIY projects here. So let’s dive in get to the details.
